Do You Have a Social Media Marketing Plan?

Do You Have a Social Media Marketing Plan?

Does your social media just happen or do you have a social media marketing plan? Social media marketing is a vital part of online marketing for businesses. Ideally, every piece of content that you create for your website/blog would be keyword focused and syndicated to every social platform. In real life, blog article topics aren’t planned and time runs out before your content gets much further than Facebook – and often not even there.

Here are 5 steps to get started with your social media marketing plan.

1. Purpose

What do you want social media to accomplish for your business? Do you want to drive traffic to your website? Do you want to collect email addresses? Do you want to sell products or services? Each purpose would have different marketing plans and focus on different social platforms.

2. Social Auditsocial-media-computer-key

After we determine the purpose for your social media, I do an audit of your social media platforms. I make a list of all the platforms that you have a current profile on and look at your metrics. How many friends, follows, shares, etc. I’m setting a benchmark so we can measure future progress.

3. Target Audience

Now we discuss where your target audience hangs out on social media. For example, professional clients have LinkedIn accounts; a young hip buyer will have Pinterest and Instagram accounts. Facebook has an older demographic now. Twitter is the world’s best continuous networking event.

Most business owners don’t need to have a full presence on every single social platform. We will select 2 primary social platforms as a starting point and add others as we ramp up your social media marketing.

4. Keyword Research

keyword-researchAn essential part of your social media marketing plan is knowing what keywords are important to your potential clients. Please don’t tell me that you’re good at guessing keywords. I take this research very seriously because I’m always surprised by what I find. There will be high ranking keywords that I never considered and there will be keywords that seemed like sure winners but have low search numbers. I create a spreadsheet for my clients of most likely keywords and use that consistently to create content for blogs and for social media.

5. Set Up Social Accounts

There is an initial charge for setting up new social media accounts. My staff will create the account and create your graphics for those accounts. Each social platform will need a unique graphic image for background while we use exactly the same personal profile picture for all the platforms. For instance, when potential clients find me on Facebook they see the red shirt and the blonde curls. When they look at other social platforms they can easily identify my accounts because they see exactly the same photo.

Consistency in Branding

One last word about setting up your accounts on social platforms. You need to present not only a consistent photo, but you need a consistent marketing message. Use the same words and phrases to describe who you are and what you do. The search engines like Google and Bing categorize you and your business by the information they find on your website plus the information they pull from social media. Make it easy for them to know exactly who you are and what you do. Be consistent.

Ready to create a social media marketing plan to leverage your social media and grow your business? Contact me today!

Is Zero Inbox Really Important?

Is Zero Inbox Really Important?

“Confessions of an Email Hoarder.” That should have been the title of this blog post. We’re closing 2014 and I’m clearing out files and emails to get ready for 2015. It didn’t take long for me to skim quickly through the file titles on my computer because I keep that super organized. My docs, jpgs, pdfs and xlxs files are neat and tidy.

The trouble was with my emails.

An Overloaded Email Account

I had thousands of emails in Outlook. (Don’t tell anyone!) I kept reading about zero inbox and I began to believe that it was real, that zillions of people are able to file or delete every email that lands in their inbox.

So, I started working through my emails in early December. I did the math and decided that I would need to delete about 300 per day to get to zero inbox. I had a system of sorts. Every time a new email landed in Outlook I would decide whether to file it or delete it. Then I would run a search for all the other emails from that sender. Nearly all those older emails got deleted.

“It’s much faster to simply search your entire stash of emails rather than sort them into folders.”

My project went on for almost a week until I read an article titled “Stop Organizing Your Emails Into Folders.” What??? Turns out that studies show that it’s much faster to simply search your entire stash of emails rather than sort them into folders and then search the folders. Unfortunately, the article didn’t mention how large – or small – the email stash should be.

Here’s what I decided to do. I continued to whittle down my old emails, but with a new system. My goal each day was two-fold: to delete as many old emails as possible and to have a system to deal with the new emails that come in.

My 4-Step Email System

#1. I get up to 100 emails each day. Most of those are notifications from WordPress about my clients’ websites. They tell me about plugins that need to be updated and brute force attacks from hacker robots. I need to see them, but I don’t need to keep them. Those emails can be deleted immediately. That’s step one.

#2. Next, I deal with emails from subscriptions. You know what those are. How often do you give you email address in exchange for an ebook or PDF? I do it all the time. Now when emails come in I scroll to the bottom of the email and unsubscribe. If I’m not going to read the emails then I don’t need to keep the subscription. That’s step two.

#3. Step three involves folders. I’ll still use some folders for emails. At the beginning of each new year I always set up 2 new email folders for receipts. This year’s folders are  2015 Business Receipts and 2015 Personal Receipts. I also keep folders for each of my long-term clients, but those continue rather than start fresh at the new year.

#4. Step four? Leave the rest. If, for any reason, I think I might “need” an email later then I keep it in the inbox. I’m not talking about the funny email from cousin Clara. I’m talking about temporarily important emails like support emails from my hosting company or emails about appointments or an event.

Here’s how I would summarize my “4 Step Email System.”

  1. File receipt emails.
  2. Unsubscribe often.
  3. Delete anything I don’t read that day.
  4. Leave everything else in my inbox.

I’m not an organizing pro. You’ve probably figured that out. If you’re an organizing expert my “system” will probably drive you nuts, but that’s my system and I’m sticking to it and that’s the most important point. Find a system and stick to it.

What about you? What’s your system? Share it with me here in the comments.

Facebook Marketing Is Changing

Facebook Marketing Is Changing

We keep hearing that Facebook is dropping the hammer on business Facebook pages. It’s Doomsday for businesses status updates!! Gloom and doom all over the place.

Part of that is true. Facebook marketing is changing. One of my favorite bloggers, Jay Baer, talked directly to Facebook’s  Mark Zuckerberg and got the real skinny.

Jay gives us 3 things we shouldn’t do in Facebook marketing.

Jay Baer - Facebook Marketing

 

 

“… Facebook called out three types of posts that would receive the Kim Jong-Un treatment:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads”

That leaves only one thing to do. We need to write great content that people actually want to read, comment on and share. A simple like won’t do it anymore.

Jay Baer says we need to give our content the Mom Test. Read his blog post to get the whole story:   Facebook Just Told Us How to Do Facebook Marketing

 

Is Your Computer Infected With Malware?

Is Your Computer Infected With Malware?

What Is Malware?

Malware is any software that’s meant to cause harm. It can disrupt you computer’s normal operation or it can gather your private information or it can even gain access to complete computer systems that big businesses have.

It comes in the form of code that activates automatically. Malware can be instantly recognized or… it can be stealthy, spying on computer users without their knowledge.

How Did Your Computer Get Malware?

Most of the time our computers get infected with malware when we download files or software. Anything that is offered FREE comes with cost. Sometimes you pay for Free software, images and themes by giving your name and email address. This gives marketers permission to send you emails. Other times you download hidden code (malware) that tracks your browsing or holds your computer hostage.

PC Magazine has an article about how to know if your computer has malware:

7 Signs You’ve Got Malware

PC Magazine 7 Signs of Computer Malware“Computers are complicated enough that they don’t always do precisely what we expect. Sometimes an unexpected behavior is just a fluke; other times, it’s an outward and visible sign of an inward and terrible malware infestation. If you notice any of these security warning signs, your system may well be compromised.”

Read the rest of “7 Signs You’ve Got Malware.”

You won’t have all 7 signs of malware, thank goodness! Most of the time I realize I have malware when my computer is slow to load software or slow to open browser windows. I run MalwareBytes, as mentioned in the PC Magazine article. I use the paid version but you can trust the free version. The paid version scans automatically. The free version doesn’t.

Now that you know how it malware gets on your computer, go to Malwarebytes.org and run a free scan. Mark you calendar to scan at least monthly or any time weird stuff happens with your computer. You can do this! It’s easy peasy!

 

 

Learn to Blog for Money

Learn to Blog for Money

Learn to Blog for MoneyDo you want to learn to blog for money, but you’re stuck? Have you started a blog and not posted in weeks? Are you stuck for topics to write about? Do you wonder about SEO on your blog? Are you getting search engine traffic? Do you know how to run Google ads on your blog?

It’s easy to start blogging, but it’s not so easy to keep going and turn your blog into a business.  Each individual step is easy to learn, but the secret to blogging for money is being able to put all the pieces together. “What do I do next?” is the most common question I hear from new bloggers. Which piece of the blogging puzzle should you work on NEXT?

In the blogging sessions that I teach I used to hold back information. I gave my students only what they needed to know THIS WEEK so they didn’t lose focus or get overwhelmed.

Starting today, I’m changing my philosophy. I think new bloggers should jump in the deep end and go for it! Learn whatever piece of the puzzle you need THIS WEEK, and move forward.

Blogging ConcentratedBlogging Concentrated

With that in mind, I’m now recommending Dan Morris’ blogging membership, Blogging Concentrated. Here’s why:

Proven Track Record

First, Dan Morris is bright, friendly and has a proven track record of being able to successfully teach people how to blog for money. A few years ago Dan taught his mom and dad how to blog and they have turned that blog into more that $100k income a year. Don’t you love it?!? I met Dan’s mom at a conference in Atlanta several years ago and she’s a sweetie, too. Here’s the link to her blog: www.front-porch-ideas-and-more.com

Blogging Concentrated Course ButtonsComprehensive Course

Second, Dan’s Blogging Concentrated course is comprehensive and well organized. It allows you to start at any pain point. Having trouble with list building? Click the gray button. Want to start with Blog Mechanics? The lavender button is for you.

Conferences in 40 Cities

Third, Dan has Blogging Concentrated conferences all over the country. He will teach a live course in a city near you. The conferences are small and are intended to give you an opportunity to meet Dan and other serious bloggers. Wouldn’t it be awesome to meet people who do what you do? Blogging can be lonely if you don’t reach out and make online blogging friends.

BC Prime Forum

Speaking of online friends, my fourth reason for recommending Blogging Concentrated is the BC Prime forum. Learning to ask and answer questions will build your confidence as a blogger and help establish you in the BC Prime community.

 Even More… Free Weekly Q&A With Me

If you’re on the fence about Blogging Concentrated, let me sweeten the deal. If you use my affiliate link to join me in Dan R Morris’s Blogging Concentrated, I’ll add you to my paid Weekly Blogging Q&A for free. Every week we meet for 1 hour in a video conference and I start by answering your questions about blogging or about your website or about Mailchimp or LastPass… whatever has you stumped. During the week you can ask questions by email or private message me in Facebook.

My Weekly Blogging Q&A alone is usually $47 per month and I’m giving it to you free when you use my link to join Blogging Concentrated for $49 per month.  Wow!  You get Dan Morris’ complete blogging course and me to hold you hand. That’s a $96 value for only $49.

Email me a copy of your receipt from Blogging Concentrated so I can add you to my Weekly Q&A mailing list. You’ll get the conference link emailed to you each week. You must attend the video conference live. I don’t record the sessions for privacy reasons.

Let’s do this together!!

Do It - Take Action Note

 

Click this affiliate link to sign up for Blogging Concentrated BC Prime now!