Does your social media just happen or do you have a social media marketing plan? Social media marketing is a vital part of online marketing for businesses. Ideally, every piece of content that you create for your website/blog would be keyword focused and syndicated to every social platform. In real life, blog article topics aren’t planned and time runs out before your content gets much further than Facebook – and often not even there.
Here are 5 steps to get started with your social media marketing plan.
What do you want social media to accomplish for your business? Do you want to drive traffic to your website? Do you want to collect email addresses? Do you want to sell products or services? Each purpose would have different marketing plans and focus on different social platforms.
2. Social Audit
After we determine the purpose for your social media, I do an audit of your social media platforms. I make a list of all the platforms that you have a current profile on and look at your metrics. How many friends, follows, shares, etc. I’m setting a benchmark so we can measure future progress.
3. Target Audience
Now we discuss where your target audience hangs out on social media. For example, professional clients have LinkedIn accounts; a young hip buyer will have Pinterest and Instagram accounts. Facebook has an older demographic now. Twitter is the world’s best continuous networking event.
Most business owners don’t need to have a full presence on every single social platform. We will select 2 primary social platforms as a starting point and add others as we ramp up your social media marketing.
4. Keyword Research
An essential part of your social media marketing plan is knowing what keywords are important to your potential clients. Please don’t tell me that you’re good at guessing keywords. I take this research very seriously because I’m always surprised by what I find. There will be high ranking keywords that I never considered and there will be keywords that seemed like sure winners but have low search numbers. I create a spreadsheet for my clients of most likely keywords and use that consistently to create content for blogs and for social media.
5. Set Up Social Accounts
There is an initial charge for setting up new social media accounts. My staff will create the account and create your graphics for those accounts. Each social platform will need a unique graphic image for background while we use exactly the same personal profile picture for all the platforms. For instance, when potential clients find me on Facebook they see the red shirt and the blonde curls. When they look at other social platforms they can easily identify my accounts because they see exactly the same photo.
Consistency in Branding
One last word about setting up your accounts on social platforms. You need to present not only a consistent photo, but you need a consistent marketing message. Use the same words and phrases to describe who you are and what you do. The search engines like Google and Bing categorize you and your business by the information they find on your website plus the information they pull from social media. Make it easy for them to know exactly who you are and what you do. Be consistent.
Ready to create a social media marketing plan to leverage your social media and grow your business? Contact me today!